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About us

Step into style!


Clear and friendly communication is our priority. We strive to keep you informed and engaged throughout your shopping journey.

Start with the customer – discover their style preferences and provide them with the best western wear.

Exceptional quality apparel.


Our products are crafted for quality, comfort, and style. With meticulous attention to detail, we create authentic and fashionable western apparel that enhances your wardrobe.

Start with the customer – discover their style preferences and provide them with the best western wear.

Authentic western wear.

Meet our team of fashion enthusiasts

Passionate team members dedicated to your satisfaction.

Tony Fred

Chief Executive Officer

Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the development of our product lines, marketing, and customer experience strategies.

Emma Johnson

Chief Commercial Officer

Mich loves taking on challenges. With his multi-year experience as Retail Director in the fashion industry, Mich has helped the company to transition into a leading western apparel store. Mich is among the best minds in the business.

Aline Turner

Marketing Director

Emma is a passionate fashionista who loves helping customers find their unique style and shares her expertise with the team.

Iris Joe

Store Manager

Iris, with her international experience in fashion retail, helps us easily understand market trends and improve our offerings. She is determined to drive success and delivers her professional acumen to elevate our brand.